Brand is about helping people remember who you are. There are so many companies that rely on generic website templates to promote their products. Without strongly establishing their brand, however, no one remembers who they are after navigating away from their website. Brand is about creating a great logo. It is about establishing a color scheme that uniquely identifies who you are. It is about using an elegant and unique typefaces that people immediately recognize as being associated with your brand. And lastly it is about creating electrifying images that stay with people long after they have left your site.
Brand is about helping people remember who you are. There are so many companies that rely on generic website templates to promote their products; without strongly establishing their brand, however, no one remembers who they are after navigating away from their website. Brand is about more than just creating a great logo. It is about establishing a color scheme that uniquely identifies who you are. It is about using an elegant and unique typefaces that people immediately recognize as being associated with your brand. And lastly it is about creating electrifying images that stay with people long after they have left your site.
The logo is a very important first consideration because it is the symbol that is immediately recognized as signifying your organization. The logo, isn't the complete definition of your brand, however, it is just one step along the path to developing your brand identity.
Having a strong brand identity is what will set your organization apart from the millions of organization out there competing for people's attention.
If you're working to develop your first brand identity for a client, or you're doing this for your own business, it's important to first understand what a brand is and what it takes to create one. Unfortunately, it's not as easy as giving the business a name and plastering it on everything.
At Sagacic Web Designs we work with you to establish your first brand identity and we will help you understand what a brand is and what steps we take to create one.
Your brand is an associated with the name of your company or organization and is connected to a particular business or area of interest you are engaged in.
You brand identity is made up of several components. It communicates to the public your values, the quality of your products and the impression people get when they interact with your business or organization. Characteristically, the personality of your business or organization and the implied promise you make to your clients or customers, is your brand identity,
So what is brand identity?
Brand Identity is what leaves an impression on your customers long after they have engaged with you or purchased your products. It is that lasting impression that we at Sagacic Web Designs try to create for your business or organization.
Why is brand identity so important?
According to Branding Magazine, "Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive who you are, it can drive new business and increase awareness of your business or organization." Brand Identity, therefore is crucial to you business or organization's future.
The "Face" of Your Business
Your brand is the "face" of your business, but that face should do more that just look interesting, it needs to let people the personality behind that face. So your logo tells the public that this means your business and all the associations that go along with that.
Credibility and Trust
A brand that establishes a face, and maintains that face consistently over time doesn't just make your product more memorable, it makes it more authoritative in the marketplace, whether that be the market place of products or the market place of ideas. By establishing a brand that endures through time, you establish credibility among the business's or organization's competitors and trust among it's customers and supporters.
Once you have successfully established your brand, it acts like a template for everything you would include on an advertisement for your business — whether that ad is in print, online or a preroll commercial on YouTube. If you think about that for a moment, I think you ca appreciate just how powerful that is. Your logo which represents your brand can be a one image advertisement wherever it is noticed.
Your Company's or Organization's Mission
Mission statements let a potential client or customer know what your company or organization stands for. but unless you have created an identity for your brand, those clients and customers will not have an appreciation of the purpose of your company or organization. Establishing brand identity also confers purpose to you company or organization.
Generating New Clients or Customers and Delighting Existing Ones
Once we establish a band identity with a face, trust and a mission for your organization, people will be attracted to your organization or company because they agree with what you brand has to offer. More than that, however, once those people buy your products or join your organization, that brand identity will give them a sense of belonging. A good product or compelling mission generates good customers or supporters, but a good brand generates advocates.
Part of our mission at Sagacic Web Designs is help you business or organization become a well-known and beloved brand name. We will work hard with you to make this come about. We will walk you through the steps of creating a great brand identity.